I don't know what has happened between Steve Jobs' company and the one owned by the Beatles. It was always the case that the guys from Cupertino had to call themselves Apple Computer to keep themselves distinct. Not anymore. Scoble got it from Om Malik
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Read the complete post at http://blogs.technet.com/jamesone/archive/2007/01/10/end-of-an-era-apple-is-not-longer-a-computer-company.aspx