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• The best marketer of 2008 reads us the ROI act

  You think the best marketer of the year is Tom Peters? Guy Kawasaki? Seth Godin? Sorry guys. It’s Gary Vaynerchuk. He owns a sizeable wine store in New Jersey. Sells $50 million a year. And he reads all other marketers the riot act. Er, the ROI... Posted Oct 09 2008, 04:18 AM by Scobleizer -- Tech geek blogger Filed under: Advertising, marketing, Technology, economy

• How to be a stealth site

  Let’s say you want to introduce your product on a certain date. Say on Monday because you are demonstrating your product at Demo or TC50. Well, you aren’t allowed to show off the product, right? So, what do you do? Well, look at Causecast’s... Posted Sep 07 2008, 03:10 AM by Scobleizer -- Tech geek blogger Filed under: marketing, Technology, website, stealth

• The most important Google Tool for businesses (that you probably have never used)

  Yesterday, when I spoke at the New Media Expo I showed off the Google AdWords Keyword tool. Then I asked how many people had used this tool before. At least 1/3rd of the audience didn’t raise their hands. Now this is an audience of professional... Posted Aug 16 2008, 12:47 PM by Scobleizer -- Tech geek blogger Filed under: Google, marketing, Technology, Content, analytics, Online, measurement, keyword, adwords

• The passionates vs. the non passionates

  Every morning now I start out by reading FriendFeed. This morning there was a post by Steve Spalding called “the Web’s dirty little secret” which is about how small the audiences are here in the tech blogging world. Back in May Dare... Posted Jul 29 2008, 04:38 PM by Scobleizer -- Tech geek blogger Filed under: marketing, Technology, early adopters, passionates, influencers, late adopters