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Here's a cool video on how OCC uses SQL 2005 to manage the backend of their business. The video is a bit large, so it may take a few minutes to view it. Check out the SQL 2005 bike... SWEET!
Microsoft highlights the implementation of their new SQL Server 2005 platform with Small Business Server at Orange County Choppers (OCC). Choosing the right technology for OCC meant choosing a system to manage their explosive growth in the shop and a system to manage the complexities of their front office.